The degree is designed to give a broad knowledge of the functional aspects of a company and their interconnection, while also allowing specialization in a particular business-related academic discipline.[2] BBA programs expose students to a range of core subjects and generally allow students to specialize in a specific business-related academic discipline or disciplines.

The BBA degree also develops a student's practical, managerial, and communication skills, and business decision-making capabilities that prepare them for the management of a business entity. Many programs incorporate training and practical experience in the form of case projects, presentations, internships, industrial visits, and interaction with established industry experts.